Misunderstanding of the General Logo Design
There is nothing special in this situation. In most cases, the client does not have enough experience to explain how to display the logo. The excellent designers must thoroughly discuss the design concepts.
- Pick up the idea
- Ask about preferences
- Clarify the identity and objectives of the business
- Follow the company guidelines
Do you like the Designer to Provide the Design?
When you see the results of the work done, the idea that seems wonderful at first may seem boring. No wonder he may be disappointed with the design he is offering, but when he hires a designer who creates a company image from scratch instead of buying ready-made items, I'll come. As an important step towards an amazing final version, you need to better understand the first concept that may not be complete.
Review and Improvement
When you hire a professional design company, you rarely hate everything related to the samples you have offered. First, you can select your favorite elements, such as font, color, graphics, design, and combine them with a new and improved logo. Even if you think the design is absolutely terrible, you can explain exactly what is being avoided and avoid mistakes and misunderstandings. The first design concept that you do not like is glass half empty or half glass half, it only depends on how you see things.
Simplicity is all Important
"These designs are very easy ... My son was able to draw this better! I just wasted a lot of money." Another complaint that designers usually find is that the custom logo designed is not creative and is elaborate enough in the customer's opinion. But consider the internationally renowned brands, Apple, Facebook, Nike, IMM, McDonald's, Audi. Each brand has a really simple logo. Simpler and better: this is the rule that professional designers must follow.
Relationship with Customers
The simple business icon does not mean that the creators are not focusing on the design. Behind each picture there is an idea. To attract customers, you must set up a brand based on a simple idea that all customers can associate. It's not that managers should not listen to customer requests. Designers refine their ideas and make them live in a perfect and simple way that is consistent with their preferences and business identity.
The Simple is Always Better
Even if you get a logotype that anyone can easily reproduce, do not be disappointed. Pay attention to diversity, not the lack of complexity. Professionals firmly believes that an excellent business logotype is something that the customer remembers, very elaborate, intelligent and not elegant. Remember the Nike logo: it's just a tic, but it fully reflects the identity of the brand and is recognized around the world. Is a thought in mind the reason why nobody thought of a great logo before?
Simple, Better: this is a rule that a professional designer must follow.